Our Core Values

The following list of core values reflects what is truly important to us as an Web Team. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our team culture. Many people feel whole natural resources is an exciting company of which to be a part and a very special place to work. These core values are the primary reasons for this feeling, and they transcend our size and our growth rate. By maintaining these core values, regardless of how large company whole natural resources becomes, we can preserve what has always been special about our team. These core values are the soul of our team.

Selling the Highest Quality Natural and Organic Products Available

Passion For Iranian Natural Resources
We appreciate and celebrate the difference natural products can make in the quality of one's life (Saffron, Natural Stones, Pistachio).
Quality Standards
We have high standards and our goal is to present and marketing the highest quality products we possibly can. We define quality by evaluating the freshness, safety, beauty value and appearance of all of the products we carry. We are buying agents for our customers and not the selling agents for the manufacturers.

Satisfying and Delighting Our Customers:
- Our Customers

They are our most important stakeholders in our business and the lifeblood of our business. Only by satisfying our customers first do we have the opportunity to satisfy the needs of our other stakeholders.

- Extraordinary Customer Service

We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about Whole Foods to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair.

- Education

We can generate greater appreciation and loyalty from all of our stakeholders by educating them about Iranian natural resources, health, capacity and the environment.

- Meaningful Value

We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers.

- Retail Innovation

We value retail experiments. Friendly competition within the company helps us to continually improve our e-marketing. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts.